New 2,500Km coastal route planned in Ireland

wild atlantic way

from the web site…
The ‘Wild Atlantic Way‘ is one of Fáilte Ireland’s signature projects to rejuvenate Irish tourism.

Once fully-realised, the project will:

  • assist in increasing visitor numbers, dwell time, spend and satisfaction along all parts of the route
  • re-package the Atlantic seaboard as a destination to overseas and domestic visitors
  • improve linkages between, and add value to, a range of attractions and activities
  • improve on-road and on-trail interpretation, infrastructure and signage along and around the route
  • direct visitors to less-visited areas
  • build on the work completed in these areas already and assist businesses, agencies, local groups and other stakeholders along the area to work together
  • reinforce the particular strengths and characteristics of all of the areas located along the west coast, while offering the visitor one compelling reason to visit

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